Archived Story

Suffolk man develops software for deer hunters

Published 10:20am Friday, August 3, 2012

BY MATTHEW WARD
SUFFOLK NEWS-HERALD
matthew.ward@suffolknewsherald.com

SUFFOLK—A Suffolk software developer has produced an Android app for deer hunters to track game on cell phones in real time.

Harbour View resident Doug Pillsbury operates his software development company, DJP Ltd., the Western Branch part of Chesapeake.

With a team of four or five other people who don’t necessarily work directly for him, and one other software developer, Pillsbury is plotting to take the world of deer hunting by storm.

Pillsbury’s app, which he has been dubbed DeerLogic, helps hunters locate, pattern and track game.

It’s the technological version of an age-old habit many hunters practice — carefully mapping hunting territory to form a picture of where to focus.

“We have always tracked our deer hunting, using topographical maps with pushpins,” he said.

Hunters feed data into the app to suggest where deer might be found, such as rubs, scrapes, bedding areas, trails and actual sightings.

Pillsbury said the technology has three phases.

First, single users can map data for their own purposes.

Second, and what Pillsbury says “really drives to the heart of what DeerLogic is,” hunt groups can share data.

Pillsbury said the third, “Holy Grail phase,” is for the global user.

“All of the users of the system publish their data at a national level, and you will be able to see the whole continent and every data point that gets entered, you will be able to see,” he said.

Pillsbury formerly used the same type of geographic information system technology on his desktop computer.

“We were waiting for technology to get to the point where we could do it on the phone, and now the technology has evolved enough that you can enter all the data right there on your phone,” he said.

His company has developed software used by the National Guard and the Department of Homeland Security, experiences he said helped develop DeerLogic.

He hopes to include a function allowing users to input additional information such as moon phases, which would predict the best times for hunting.

The app, which Pillsbury plans to launch at the Virginia Outdoor Sportsman Show in Richmond on Friday, Aug. 10, will be priced at $1.99, and wildlife researchers will also benefit from it.

“We have called this the Facebook of hunting,” he said. “We feel … this is really going to enhance the way we hunt.”

He said it would be available from the Google Play Store, and on other platforms such as the iPhone further in the future.

Visit www.deerlogic.com for more information.

  • hoseman

    I have seen the app and it is pretty neat. It is basically GPS mapping that shows your exact present location on a map. You can then mark things on the map of your hunting property such as specific types of deer sign, tree stand locations, etc. It allows you to log information over several years so that you can have the information stored for later viewing. You can mark where you saw a specific buck, time, date, temp, etc. It is a great tool for scouting an area and making all types of notations about the deer, their movements and sign. I don’t think it is going to help you pen up any deer so you can shoot them. It’s hard for me to understand some folk’s resistance to change. Check it out, it is pretty cool. The price won’t break the bank at only $1.99.

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  • beachgirl

    Oh good grief…another toy for the fat lazy hunter…

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  • SandMan

    Yee-Haw…looks like we got us some “High Tech Rednecks”!!!

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  • RWH

    “He didn’t build that” (sarcasm off)

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  • Zunikiang

    Agree. Thats why I gave up the clubs. Last year I saw 8 hunters in DQ at lunchtime. It had been raining off and on for several days. None had a speck of mud on their boots or clothing. They need Ford red or Chevy blue coveralls. I only still hunt.

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  • happycamper

    When I started hunting in the 50′s, it was “man against deer” in a pretty fair hunt. If you hunted alone, it was truly alone. If you hunted with a club, you took a chance, drew a stand, and sat freezing and quiet while you hoped to see a deer. Then, along came CB radios, with every hunter and dog driver chatting back and forth about the location of the deer. “How ’bout ‘cha, Turniptruck? A big buck just crossed the Dopey Field headed towards 58!” Next were the electronic dog trackers … taking all the fun out of riding around all night searching for the dogs. Now … apps! Why don’t we just herd up the deer, put them in a large pen, and sell chances to shoot them for charity?

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