My top 10 list of misconceptions about agriculturePublished 10:04am Wednesday, March 27, 2013
by Matthew J. Lohr
As Virginia Agriculture Week is celebrated in March, I decided this is the perfect time to address some of the common misconceptions about agriculture. Like David Letterman, we will go from No. 10 to No. 1.
10 Small farms are unimportant. In many ways, small farms are the backbone of Virginia agriculture. They range in size from three or four acres to 150 acres or so, but they probably do the best job of any farms to provide local food. Many small farms sell directly to the consumer through roadside stands, on-farm sales, farmers’ markets and events. They are at the heart of the Buy Local movement and not only provide food but also provide that all-important one-on-one relationship between farmer and consumer.
9 All large farms are corporate farms. In Virginia nearly 90 percent of our farms are family-owned and operated. The vast majority of our farmers live on the land they work, and they have a very special bond with the land that may go back generations. Their roots run deep.
8 Farmers are destroying the environment. This is absolutely not true. In fact, farmers are the original good stewards of land and water resources. These resources are, after all, how they make their living, so it makes sense to protect them.
7 There’s no future in agriculture. I’ll admit that for a few years, many of us were concerned about the future of agriculture and the next generation of farmers. But things are changing. Fox News recently ran a feature that said Ag degrees are the hot ticket for job growth. They quote data from the Food and Agriculture Education Information System that says enrollment in U.S. college and university agriculture programs are up 21 percent since 2006.
6 Farmers are uneducated. This is a persistent myth and one we need to bust. The days are long gone when you learned everything you needed to know about farming from your grandfather. That doesn’t mean we discount grandpa’s advice. It does mean that today’s farmers need post-high school training in a variety of areas: animal science, agronomy, environmental science, business, marketing, communications, perhaps even law and psychology.
5 The cost of food goes directly into the farmer’s pocket. A persistent myth in the eyes of the public and the media is that the only factor in food prices is what the farmer charges. Don’t we wish this were true? But in reality, only 15 to 16 cents of every food dollar goes into the farmer’s pocket. The rest goes for things like transportation, processing, packaging and marketing. Farmers can barely pass along their direct costs for feed, fertilizer, labor or insurance. Their indirect costs are even more difficult, and when drought, hail, hurricanes, flooding or other natural disaster wipe out a crop, they can lose most of their year’s income but still have to bear all of those direct costs.
4 Food costs too much. In some parts of the world, this definitely is true. It not only costs too much but also is unavailable to many people. But in the United States, we have one of the most abundant and affordable food supplies in the world.
3 Our food is unsafe. Sometimes we get overwhelmed by the headlines of a problem with one commodity or one producer. The reason these stories are called news is because they are not normal. Normal in the U.S. is a safe, abundant, affordable food supply.
2 Farmers abuse their animals. The very idea sends me into orbit. In any industry you will find a few bad players, and agriculture is not immune. But consider this, why would a farmer abuse his or her animals when those animals are the source of his livelihood? That’s just nuts. It may be a marketing ploy, but there is a lot of truth to the statement that “Our milk comes from contented cows.”
1 All farmers are rich. Do I hear the farmers among you laughing? I can’t think of a single farmer I’ve known whose goal was to get rich. In Virginia it’s usually more like, “I hope I can make a decent living for my family.” I think the motivators for farmers tend to be of a more noble nature. We farm because we love it or because we love the lifestyle or we think it’s a good way to raise our children. Bottom line, when we can’t feed ourselves, nothing else matters because we will be dead in four or five days.
Matthew J. Lohr is the commissioner of the Virginia Department of Agriculture and Consumer Services (VDACS).