Interview by John Lancing
Scott Keever, entrepreneur, online reputation expert, and founder of Reputation Pros, sat down with Tidewater News to discuss how he’s reshaping digital narratives for high-profile individuals and businesses alike. From PR to SEO, Keever’s reputation management firm doesn’t just clean up search results—it builds authoritative online identities.
How and when was Reputation Pros started, and with what idea in mind?
“Reputation Pros really started organically,” says Scott Keever. “I began getting a wave of inquiries from law firms and family offices. These lawyers were winning cases, but their clients’ reputations remained tarnished online. They needed help handling the digital aftermath.”
“At first, I took on a few of those cases. Once we began successfully suppressing negative content and replacing it with positive, credible narratives, the referrals started rolling in. That’s when I realized this wasn’t an isolated issue—it was an underserved industry.”
“Traditional PR just couldn’t move fast enough. I already had a solid SEO foundation, so I built a new brand around solving this problem. Reputation Pros was born with a mission: to give people control over their online identity using ethical strategies and real SEO.”
What is the online reputation management process like?
“It all begins with a deep digital audit,” Keever explains. “We analyze everything from search results and review platforms to social profiles and press coverage.”
“From there, we craft a multi-layered strategy that spreads a clear, consistent message about who the client is today. That message gets amplified across platforms Google trusts: high-authority media, personal websites, social channels, and curated third-party features.”
“We don’t just suppress bad results—we architect reputation ecosystems. By connecting owned, controlled, and earned media, we train Google to favor the story our clients want to be known for.”
What are the key differences between business and personal reputation management?
“The core goal is the same: control the narrative,” says Keever. “But the approach differs.”
“With personal clients—executives, public figures, or private individuals—it’s often about removing negative news or cleaning up outdated content. It’s surgical.”
“For businesses, it’s more expansive. We manage everything from Google reviews and local SEO to competitor benchmarking. We look at the domains that dominate a niche and target those specifically in our campaigns.”
“Personal reputation work is often about damage control. Business reputation management adds brand amplification and customer trust to the equation.”
You also provide PR and SEO services. How does that fit in?
“PR and SEO aren’t extra services—they’re the foundation of everything we do,” Keever says.
“Getting featured in top-tier outlets is great. But if those stories sit on page three while negative content is on page one, you’ve wasted your money.”
“What sets us apart is that we make PR content rank. We optimize it, structure it, and support it with SEO architecture. The result? Your story doesn’t just get told—it gets seen.”
What sets you apart from your competitors?
“Simple: we deliver real results, not recycled strategies,” Keever asserts.
“I’ve audited every major player in the space. Most rely on outdated tactics or superficial monitoring. We build customized campaigns that move the needle on page one.”
“I stay sharp by attending elite marketing masterminds with the top 1% in the industry. In fact, I’m heading to Manchester for the Masterminders SEO conference hosted by my friends Kasra Dash and James Dooley—two of the best minds in online reputation and search.”
“Everything we do is bespoke, discreet, and white-hat. Whether it’s a Fortune 500 CEO or a small business owner, our clients trust us because we execute fast and ethically—with results they can measure.”
Is there anything else you’d like to share?
“Just this: the internet never forgets, but it can learn,” Keever says with a smile. “We’re here to make sure it learns the right story.”
